Our brand identity reflects speed, innovation, and clarity. These guidelines ensure consistent use of the JetSparks brand across all platforms.
Use on light backgrounds with ample white space
Maintain contrast and legibility on dark surfaces
• Maintain minimum clear space equal to the height of the lightning bolt
• Do not stretch, skew, or rotate the logo
• Do not change the logo colors or add effects
• Minimum width: 120px for digital, 1 inch for print
Primary
#0BEBC7
Main brand color, CTAs, links
Primary Foreground
#FFFFFF
Text on primary color
Secondary
#DFF6F1
Backgrounds, subtle highlights
Secondary Foreground
#2A3A47
Text on secondary color
Accent
#E8ECF0
Navigation hover, subtle highlights
Accent Foreground
#2A3A47
Text on accent color
Background
#F7FBFF
Page background
Foreground
#2A3A47
Text, primary content
Muted
#EDF5F4
Subtle backgrounds
Muted Foreground
#5A6B78
Secondary text
Card
#FFFFFF
Card backgrounds
Card Foreground
#2A3A47
Text on cards
Border
#D1E6E1
Borders, dividers
A modern geometric sans-serif that conveys innovation and clarity. Used for all headings, body text, and UI elements.
H1
The quick brown fox
3rem / 700
H2
The quick brown fox
2.25rem / 600
H3
The quick brown fox
1.875rem / 600
H4
The quick brown fox
1.5rem / 600
Body
The quick brown fox
1rem / 400
Small
The quick brown fox
0.875rem / 400
• Line height: 1.5 for body text, 1.2 for headings
• Maximum line length: 75 characters for optimal readability
• Maintain clear hierarchy with size and weight variations
• Use sufficient contrast ratios (minimum 4.5:1 for body text)
We communicate with precision and simplicity, making complex ideas accessible.
Our tone is dynamic and forward-thinking, reflecting the speed of innovation.
We empower users with actionable guidance and support their success.
© 2025 JetSparks. All rights reserved.
By Perius